58 Queen Street


Phone 09 425 9970

Fax 09 425 6946

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Open Hours

Monday – Friday

9.00am – 5.00pm


9.30am – 3.00pm

Sunday & Public Holidays


Style vs Fashion

Definition of ‘Style’ – the manner in which something is expressed or performed, considered as separate from its intrinsic content, meaning, etc

Definition of ‘Fashion’ – style in clothes, cosmetics, behaviour, etc, especially the latest or most admired style…

Gaby’s is more about ‘Style’ than ‘Fashion’!  Style is individual and depends on one’s personality and character and the way that is expressed.  Fashion depends on the reaction of the masses (and often the mass media) to a design or idea or manner of expression.   We want our customers to find their individual styles which make them feel good about themselves, with or without a nod to fashion! 

David Pond skinny Skirt

Words of Wisdom

  • “style is something each of us already has, all we need to do is find it” – Diane von Furstenberg
  • “to me clothing is a form of self-expression – there are hints about who you are in what you wear” – Marc Jacobs
  • “style is very personal, it has nothing to do with fashion.  Fashion is over quickly, style is forever” – Ralph Lauren
  • “fashion is a form of ugliness so intolerable that we have to alter it every six months” – Oscar Wilde
  • “style is knowing who you are, what you want to say, and not giving a damn” – Orson Welles 

Our Clothing Brands

At any one time Gaby’s stocks over 35 labels which are listed alphabetically on our Labels page.  You’ll recognise some of our well-known brand logos below.

Soya Concept
Bay Road
FDJ Jeans
Yarra Trail
Up! pants
Optimum Proudly made in NZ
lemon tree logo
Marco Polo
Noble Wilde

“Over the years I have learned that what is important in a dress is the woman who is wearing it.”

Yves Saint-Laurent